Relying on unstructured free tips from blogs and social media can be overwhelming and time-consuming
Pre-packaged, one-size-fits-all marketing strategies feel... icky and inauthentic
Most branding and marketing tools and platforms have significant learning curves
Learn branding and marketing essentials as well as the why behind them to move forward with confidence.
Create a personalized coaching brand that aligns with your values for marketing efforts that feel genuine, not forced.
Understand the pros and cons of key online platforms and tools to make more-informed marketing choices.
Scroll down to see everything you get lifetime access to.
Clearly establish your core identity and brand voice
Gain confidence and ease with your messaging
Focus on building, not reworking, your message
Develop essential skills for informed decision-making
Aspiring coaches who are just starting out and need guidance on clarifying their brand identity and how to market their services.
Coaches transitioning from other careers who want to leave their 9-5 jobs and build a sustainable coaching practice.
Coaches who struggle with the idea of putting themselves out there on social media or using complex marketing tools.
Bite-sized Foundational Videos
Actionable Step-by-Step Instructions
Practical Hands-on Exercises
Clarity and Confidence
By understanding core design principles and how to apply them, you will gain clarity on your brand identity and confidence in your messaging.
Authenticity:
The course will help you create a brand that feels authentic to your personality and coaching style, avoiding the discomfort of copy-and-paste marketing strategies.
Informed Decision Making
You will learn why certain design tools or social media platforms may or may not be necessary for your business, allowing you to make informed decisions without feeling overwhelmed.
Eliminate Overthinking
By understanding the online marketing ecosystem, you can focus on key decisions without constantly second-guessing yourself, saving time and effort.
Actionable Skills
You will gain evergreen marketing skills that you can apply repeatedly as you grow your coaching business.
Reduced Overwhelm
The hands-on approach simplifies complex tasks like setting up websites, reducing the technical overwhelm that often accompanies online marketing.
Absolute beginners!
If knowledge and experience are set on a 0-10 scale, many online courses, regardless of topic, will claim to quickly get you all the way to a 7 or 8.The way they do that, however, is by glossing over steps 1-4, a.k.a. the foundation. It’s marathon training when what you really need is a simple “Couch to 5k” walk-to-run program.
This course is designed to give you true ownership of the knowledge you acquire so that you feel empowered to make informed decisions going forward as you grow your business.
Module 1: Your Minimum Online Presence
A high-level overview of the essential steps for establishing your online presence and why they matter.
Modules 2-4: Brand Identity Development
Learn core design and marketing principles, and develop your brand identity through sequential exercises.
Design: Color, typography, image styles
Voice: Persona development (self and client), tone, consistency
Interplay: How design and voice work together to form your brand
Brand Identifiers: Business names and logos
Module 5: The Mechanics
Gain evergreen knowledge on translating your brand into different mediums, covering:websites, social media platforms and handles, business email, calendars, and schedulers.
Module 6: Social Media Marketing Basics
Learn the fundamentals of content marketing, platform pros/cons, and organic vs paid promotion.
Module 7: Tools, Resources + Next Steps
Recommendations for tools like website templates, image creation and imagery libraries, freelancer resources, and many other options to help you make informed choices for your brand.
The content is broken up into short instructional videos of 10-20 minutes that you can complete at your own pace, with a total run time of approximately 15 hours.
It is up to you whether you quickly do the discovery exercises "in your head" or take the more in-depth (recommended) writing approach.
After enrolling, you will have unlimited, lifetime access to this program – and any additions or updates – for as long as you like.
Private Community
Get all your questions answered daily so you are never second guessing or wasting time!
Customized Course
As an early, pre-launch participant, the course will be built around your specific feedback and needs. This is something that folks will not get to experience with the finished course!
Small Group Coaching
Before the course begins, join exclusive weekly small group coaching calls with branding and marketing experts who have helped hundreds transform from overwhelmed and invisible to confident and growing!
My name is Molly Seabrook, and I’ve been passionate about design and education for as long as I can remember.
My journey began with small freelance projects and, over the years, I’ve grown to work on everything from personal brands to large-scale digital marketing campaigns. I’ve built businesses from the ground up, managed creative teams, and developed innovative strategies for companies across various industries.
Whether it was launching my own e-commerce stores or helping others craft their unique brand identities, I’ve experienced firsthand the challenges of building a successful brand in today’s digital landscape.
In addition to my professional experience, I hold an MFA in Graphic Design and have taught design at the university level for over 10 years. I’ve also completed a 211-hour ICF-accredited coaching course, which allows me to combine my design expertise with coaching skills to support both creative and personal growth.
This unique blend of experience enables me to guide you not only in building a compelling brand but also in developing the confidence and clarity needed to bring your vision to life.
But enough about me—what’s in it for you? My goal is to help you create a brand that resonates with your audience and feels true to who you are. With my guidance, you’ll gain the tools – and knowledge – needed to build a solid foundation for your marketing and develop an authentic brand voice that stands out.
I can’t wait to see what you create! Let’s embark on this exciting journey together!